we are marketers
We never forget that we're creating fiction that delivers not just entertainment, but brand voice and core values. The narrative we create must live up to dual standards: it must not only engage, but further brand voice and values so that the right kinds of conversation are ignited in the webisphere.
we are geeks
We are creatives who love conceptualizing in the digital dimension. We don't just repurpose or repackage brand stories, we create original content that makes best use of creative possibilities inherent to each medium.
we are collaborators
One of the most significant challenges facing brand keepers today is a realignment of how talent collaborates as a team. We are creatives experienced in both traditional and digital advertising who work easily and collaboratively with ad agency creatives, brand managers, producers, directors and digital technologists.
Helen Klein Ross (@AdBroad) brings 20+ years of experience as an award winning writer/creative director at the country's top ad agencies to her role as proprietor of Brand Fiction Factory. She is the creator of Ad Broad an Ad Age Power 150 blog with over 10,000 followers from the advertising and digital marketing communities and is one of Adweek's top 50 marketers to follow on twitter.
A leader in twittertainment, she provides daily entertainment to an audience of 30,000 by tweeting the inner voice of @BettyDraper for which she won a Twitter Shorty award and was featured in the Wall Street Journal and elsewhere. She lives in New York and is an avid speaker on social media around the country. Recent engagements include South by Southwest Interactive (SXSWi), Digital Holleywood, Adweek's Social Media Strategies Conference and Storyworld Conference in San Francisco.
Michael Bissell (@bissell) has worked in advertising and technology for over 20 years. Over the past eleven years, his Oregon based company, Conquent, has developed database driven Internet apps and websites for clients including ABC/Disney, Allergan, the US Department of Transportation, Ford Motor Company, and a full personal health system used by organizations such as Johns Hopkins University, MIT and the US Navy.
As the Internet has evolved, his involvement social media and emerging Internet cultures has evolved as well, including the successful Twitter Mad Men experiment as @Roger_Sterling, Facebook applications for traditional companies such as Michelin and a growing collection of "cross media" projects bridging social media, traditional web, and offline business development.
M. Ellen Mahoney, Writer/Producer, has been creating media assets for industry and non-profits since the early 80s. She has extensive video and film production credits with American Express, AT&T, Cablevision, Du Pont, GE Capital, Hill & Knowlton and the Outdoor Advertising Association of America (OAAA). She has produced educational videos for Eli Lilly, Hoechst-Roussel (now Sanofi-Aventis), Lederle Laboratories, and Merck & Co.
Through her company Corporate Rock, she has created and produced dozens of conferences and events, including those for American Express, Cablevision, GE Capital and Pfizer. She has produced the Out of Home Media Conference & Marketing Expo for the Traffic Audit Bureau (TAB) for Media Measurement (measurement for the Out of Home advertising industry) since 1998, and the OBIE Awards for the Outdoor Advertising Association of America. The only time she usually finds to tweet is between 3 and 4 in the morning.
Sabina Maschi, Producer/Director, got her start at Nickelodeon UK working as a runner, overseeing critical jobs like filling giant bathtubs with baked beans and casting unsuspecting children for live game shows. Her most memorable legacy to Nickelodeon viewers was development of a character she played on-air--the formidably mad scientist Professor Wolfengakken. She moved to Hong Kong where she worked as director and producer at Asia's leading music channel, Channel [V] for Asia's first interactive television show (On Demand). It encouraged audiences to turn cell phones into remote controls by SMS messaging to determine content . She moved to New York six years ago, to focus on acting as well as production and has worked for various networks including MTV International. She served as production manager for William Defoe's "A Woman" where she unfortunately, didn't manage to finagle her way into a role. Her character The Perfect Secretary was finalist in AMC's contest to win a walk-on part on the show and remains part of her master plan to land a role on the set of Mad Men.
KOD is a New York-based writer whose copy has made some of the best-known brands in fashion even better known. Her work for J.Crew, Bloomingdale’s, Saks Fifth Avenue and Victoria's Secret have made thousands open up a catalog or click on a banner ad. When she's not waxing prosaic about low rise jeans or babydolls, she's at work on her third novel, an interactive sci fi romance for young adults.